Mar 28, 2024  
2017-2018 Midland College Catalog 
    
2017-2018 Midland College Catalog [ARCHIVED CATALOG]

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COMM 2327 - Principles of Advertising


3 Hours (3-0)
An overview of the broad field of advertising. This course acquaints students with the role of advertising in the American economy and society. Students study TV, radio, print advertising functions, and support advertising forms such as direct mail, transit, and outdoor media. Students create ads as part of an advertising campaign project.


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