Dec 02, 2024  
2024-2025 Midland College Catalog and Student Handbook, Published June 4, 2024 
    
2024-2025 Midland College Catalog and Student Handbook, Published June 4, 2024
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MRKG 1311 - Principles of Marketing


3 Hours (3-0)
Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues. Students will identify the marketing mix components in relation to market segmentation; explain the environmental factors which influence consumer and organizational decision-making processes; and outline a marketing plan.


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